Scientific Conferences of Ukraine, UNIVERSITY LIBRARY AT THE NEW STAGE OF SOCIAL COMMUNICATIONS DEVELOPMENT

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THE SYSTEM OF THE COMMUNICATION CHANNELS AS EFFECTIVE REALIZATION OF THE LIBRARYI NTERNET-MARKETING
Svitlana V. Nazarieva

Last modified: 2016-11-21

Abstract


The system and the specificity of the communication channel soft the MSU’s scientific library areanalyzed. The activity of the working group on the library information representation in the Internet and the functions of its members are described. The methods of the library internet-marketing efficiency raising are defined.

Keywords


library; internet-marketing;communication; information representation