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Main tasks and functions of the press center of Kryvyi Rih State Pedagogical University are highlighted, the importance of the university's online resources for the information support of a higher education institution is proven. Dynamics of filling the news feed and the number of likes on KSPU’s official accounts in social networks are analyzed, the basic principles and organization of the press center are considered, the future directions of its activity are outlined.

press center of higher education institution; information support; advertising and information activities; public relations; information policy of higher education institution